Measuring the Psychological Behavior of Tourism Service Providers in Low-Income Regions: Implementing Effective Service Marketing and Performances Strategies

An effective marketing strategy is a critical contribution in any business including the tourism sector. Understanding strategies increases performance. The purpose of this study to determine how service impact small town owners. Using an econometric model, implementation 4P mixed on profitability and potential providers Molise investigated. Revenue, cost, profit are three areas analyzed. Results showed that operators have place emphasis research development, reflecting cultural identities adoption modern media. Operators should emphasize sales promotions through websites social Creating quality brand setting reasonable prices without exploiting consumers essential strategies. In conclusion, knowledge management team building be put into practice. This could help businesses regions more sustainable. It first where Stan Shih’s innovation smiling curve has been used Italian region.